Phoenix Media Group has launched Phoenix Talent, a talent representation and career development company built to help actors, models, creators, and speakers become more prepared, marketable, and connected.
The new division brings personal representation together with technology, practical resources, and a collaborative community. Its purpose goes beyond securing the next booking: Phoenix Talent is designed to help people build recognizable brands and lasting careers.
Built by talent, for talent
Phoenix Talent grew out of firsthand experience with the challenges of finding work, navigating representation, and building a career in the industry. Led by Phoenix Media Group founder and actor Ryan Rydell, the company approaches representation from the perspectives of talent, production, and business.
That experience shaped a straightforward question: what should a talent agency look like if it were built today?
For Phoenix Talent, the answer includes clearer communication, more collaboration, accessible career support, and systems that make the business of being talent easier to manage. With a Midwest foundation and national reach, the company also aims to create opportunities for people traditional representation may overlook.
Technology that supports the relationship
A central part of that approach is ARIA, Phoenix Talent’s AI Representation & Industry Advisor. ARIA gives talent access to individualized career support around the clock, helping them find answers, navigate resources, and prepare for their next steps.
Alongside ARIA, digital tools and automation help streamline communication, talent materials, and submissions. The goal is to reduce administrative friction while keeping personal guidance and industry relationships at the center of representation.
A clearer approach to fees and representation
Phoenix Talent’s preferred booking structure places a 20% agency fee on top of the talent’s compensation, paid by the hiring client. When the client will not cover that fee, the talent-side commission is 10%.
There are no application, signing, or website fees. Exclusive and non-exclusive representation options allow the scope of the relationship to reflect the talent’s needs and existing commitments.
The company also offers a partner program that shares agency fees for qualifying referrals and talent-originated opportunities, giving collaboration a financial role in the model.
More than a place on a roster
Phoenix Talent’s development approach includes personal branding, guidance on portfolios and media kits, educational resources, and ongoing career advice. Support is intended to help talent understand how to present themselves professionally and pursue opportunities that fit their goals.
Community is another part of that work. Talent can connect, collaborate, share opportunities, and celebrate each other’s progress. Courses, resources, and a growing professional network help make representation an ongoing partnership.
Connecting talent with the business behind the work
As part of Phoenix Media Group, Phoenix Talent brings talent representation into a broader network of branding, marketing, media, and business resources. That connection supports the company’s focus on helping talent develop their careers while connecting brands and producers with people for their projects.
For Phoenix Media Group, the launch extends its work in creative business into the people who bring campaigns, productions, and stories to life.
Talent interested in representation, and businesses looking to book actors, models, creators, or speakers, can learn more at phoenixtalent.group.
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